INFORMATION AND COMPETITIVE ADVANTAGES

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Information is a sequence of symbols that can be interpreted as a message. Information can be recorded as signs, or transmitted as signals. Information is any kind of event that affects the state of a dynamic system. Information also the data that has been verified to be accurate and timely. It also can help to be more understanding and decreasing the uncertainty. The value of the information is it has the ability to influence a behavior, decision and outcomes. There are many ways if you want to get the information such as from survey, observation, and search from the internet and so on. So, the organization must filter up the information first before used it.

A competitive advantage is an advantage gained over competitors by offering customers greater value, either through lower prices or by providing additional benefits and service that justify similar, or possibly higher, prices. In competitive advantage, competitive strategies. The strategies included cost leadership, differentiation strategy, innovation strategy, growth strategy, and alliance strategy. 

For competitive strategy, the first strategy is cost leadership. This means that companies doing business should be a low-cost producer. This will help users reduce costs and can increase the cost of our competitors. For examples, eBay.com. It conducts the business of selling goods online. Therefore, the company can reduce the costs involved if we do not do business significantly such as cost for promotions, rental and etc. so, from that this company can sold their items at lower price.

Second, strategy differentiation. Strategy differentiation is a strategy that allows customers to differentiate a product produced by a company. For example, Dell Computer. These companies give their customers the opportunity to book their own computer based design. Third is innovation strategy. Innovation strategy means that company produced the unique of their product and services. It will help the customer to recognizing company’s product. Apple computer, for example, they using their own software for their computer. That’s why the market for Apple computer always increasing every year.

Next strategy is growth strategy. Growth strategy is the strategy to develop company’s capacity to produce excellent and good products and services. It also can help company to expand their business into global market. If company was expanded, company should diversify and do some modifier into their product. The last strategy is alliance strategy. This strategy helps company to establish their linkage and relationship with their customer, suppliers and also competitors.

References:

·         INFORMATION- Wikipedia, the free encyclopedia. (n.d.). Retrieved OCTOBER 2012, from http://en.wikipedia.org/wiki/Information

·         Michael J. Kavanagh, Mohan Thite, Richard D. Johnson,. Human Resource Information Systems (Basics, Applications, and Future Directions), Second Edition.

· DEFINITION OF INFORMATION. (n.d.). Retrieved OCTOBER 2012, from http://www.businessdictionary.com/definition/information.html